Our Story

Husband and wife team, Gabriella & Matt, bring a collective 30 years in advertising, PR and marketing.

After spending so much of our spare time in Norfolk over the years, we decided to up sticks and make the move permanently in 2021. Since then we’ve been falling more and more in love with Norfolk have made it our mission to use our skills to support small Norfolk businesses and put Norfolk on the map.

Knowing we couldn’t just lift our London agency skills and ‘copy & paste’ the way we worked in London in Norfolk, we’ve spent the past three years immersing ourselves in the beautiful place we call home. We've been learning the quirks and the challenges of running a business in Norfolk and advising hundreds of small Norfolk businesses on their marketing.

Alongside this paid consulting, we’ve also been supporting lots of small Norfolk businesses for free through our other business, the non-profit Norfolk Uncovered.

The Coastal Team

Gabriella Walker

Founder

Gabriella is the founder of Norfolk Uncovered, a non-profit website and social media platform dedicated to showcasing the very best of Norfolk, and a founding partner of Coastal Media, a marketing agency and training provider for small Norfolk businesses.

Gabriella has over a decade of marketing experience, working with hundreds of small businesses to help them successfully grow. Early in her career she worked with PwC to redefine the strategic approach to small business marketing for one of the UK’s largest advertising agencies.

Matt Walker

Founder

Matt started his career as a journalist before moving into public relations and marketing. He has worked on major marketing and communications campaigns for multi-national companies, start-ups, small businesses, and the UK’s communications regulator, Ofcom.

He has provided communications support for a number of charities and not for profit organisations and has been invited to both Clarence House and Buckingham Palace in recognition of his work with the Prince's Trust.